Use the “AIDA” advertising formula for your next fundraising appeal to spark readers’ interest and prompt them to take action to support your cause.

Donor-centric phrases for “Donate Now” demonstrate how the donor’s gift will meaningfully impact their community and cause. Use these 28 alternative phrases to make the donor the hero of the story and increase giving.

Would Your Nonprofit Pass the “You” Test?

The Mission Momentum Blog is your source for nonprofit insights, inspiration, and tutorials to help your organization do more good in your community.